Marketing70% remote-eligible+6% YoY growth

Demand Generation Manager Salary
by City (2026)

Run multi-channel campaigns that generate and nurture qualified pipeline. National median: $120K/year. See how your city compares.

National median

$120K

Top 10% earn

$185K

Entry level

$90K

Salary growth

+6%/yr

Demand Generation Manager salary by city

Sorted by median salary

City	Entry	Median	Senior	COL	Tax
San Francisco, CA	$135K	$180K	$225K	224	9.3%
San Jose, CA	$131K	$174K	$218K	210	9.3%
New York City, NY	$126K	$168K	$210K	187	6.85%
Cambridge, MA	$125K	$167K	$209K	185	5%
Pearl City, HI	$125K	$167K	$209K	185	11%
Oakland, CA	$124K	$166K	$207K	185	9.3%
Washington, DC	$124K	$166K	$207K	152	8.5%
Bellevue, WA	$121K	$162K	$202K	175	None ✓
Jersey City, NJ	$122K	$162K	$203K	162	10.75%
Irvine, CA	$120K	$160K	$200K	172	9.3%
Los Angeles, CA	$117K	$156K	$195K	163	9.3%
Yonkers, NY	$117K	$156K	$195K	165	6.85%
Seattle, WA	$117K	$156K	$195K	150	None ✓
Boston, MA	$117K	$156K	$195K	162	5%
Arlington, VA	$117K	$156K	$195K	148	5.75%
Bethesda, MD	$117K	$156K	$195K	165	5.75%
Kirkland, WA	$116K	$155K	$193K	162	None ✓
Newark, NJ	$115K	$154K	$192K	155	10.75%
Stamford, CT	$114K	$153K	$191K	158	6.99%
Hilo, HI	$113K	$151K	$189K	155	11%
San Diego, CA	$113K	$150K	$188K	148	9.3%
Santa Ana, CA	$111K	$148K	$185K	150	9.3%
Anaheim, CA	$110K	$147K	$184K	148	9.3%
Rockville, MD	$110K	$147K	$184K	148	5.75%
Long Beach, CA	$110K	$146K	$183K	155	9.3%
Alexandria, VA	$109K	$145K	$182K	145	5.75%
Elizabeth, NJ	$109K	$145K	$182K	145	10.75%
Paterson, NJ	$107K	$143K	$178K	140	10.75%
Sacramento, CA	$106K	$142K	$177K	128	9.3%
Portland, OR	$106K	$142K	$177K	130	9.9%
Chula Vista, CA	$106K	$141K	$177K	138	9.3%
Edison, NJ	$106K	$141K	$177K	138	10.75%
Fairbanks, AK	$106K	$141K	$177K	138	None ✓
Austin, TX	$103K	$138K	$173K	110	None ✓
Chicago, IL	$103K	$138K	$173K	107	4.95%
Scottsdale, AZ	$103K	$138K	$173K	118	2.5%
Denver, CO	$103K	$138K	$173K	118	4.55%
Miami, FL	$101K	$134K	$168K	123	None ✓
Tacoma, WA	$101K	$134K	$168K	128	None ✓
Worcester, MA	$101K	$134K	$168K	120	5%
Philadelphia, PA	$101K	$134K	$168K	110	3.07%
Baltimore, MD	$101K	$134K	$168K	115	5.75%
Honolulu, HI	$101K	$134K	$168K	192	11%
New Haven, CT	$100K	$133K	$166K	122	6.99%
Dallas, TX	$99K	$132K	$165K	96	None ✓
Plano, TX	$99K	$132K	$165K	105	None ✓
Atlanta, GA	$99K	$132K	$165K	99	5.75%
Minneapolis, MN	$99K	$132K	$165K	106	6.8%
Salt Lake City, UT	$99K	$132K	$165K	105	4.85%
Hartford, CT	$99K	$132K	$165K	118	6.99%
Nashua, NH	$99K	$132K	$165K	120	None ✓
Frisco, TX	$98K	$131K	$163K	118	None ✓
Riverside, CA	$98K	$131K	$163K	118	9.3%
Naperville, IL	$98K	$131K	$163K	118	4.95%
Vancouver, WA	$98K	$131K	$163K	118	None ✓
Lowell, MA	$98K	$131K	$163K	118	5%
Gresham, OR	$98K	$131K	$163K	118	9.9%
Bridgeport, CT	$98K	$131K	$163K	118	6.99%
Manchester, NH	$98K	$131K	$163K	118	None ✓
Burlington, VT	$98K	$131K	$163K	118	6.6%
Providence, RI	$98K	$131K	$163K	118	5.99%
McKinney, TX	$97K	$130K	$162K	108	None ✓
Fort Lauderdale, FL	$97K	$130K	$162K	118	None ✓
Aurora, CO	$97K	$130K	$162K	112	4.55%
Raleigh, NC	$97K	$130K	$162K	102	4.75%
Durham, NC	$97K	$130K	$162K	100	4.75%
St. Paul, MN	$97K	$130K	$162K	104	6.8%
Anchorage, AK	$97K	$130K	$162K	128	None ✓
Hialeah, FL	$97K	$129K	$161K	115	None ✓
Hollywood, FL	$97K	$129K	$161K	115	None ✓
Lakewood, CO	$97K	$129K	$161K	115	4.55%
Ann Arbor, MI	$97K	$129K	$161K	115	4.25%
Frederick, MD	$97K	$129K	$161K	115	5.75%
Portland, ME	$97K	$129K	$161K	115	7.15%
Concord, NH	$97K	$129K	$161K	115	None ✓
Warwick, RI	$97K	$129K	$161K	115	5.99%
Pembroke Pines, FL	$95K	$127K	$159K	112	None ✓
Fort Collins, CO	$95K	$127K	$159K	112	4.55%
Cary, NC	$95K	$127K	$159K	112	4.75%
Irving, TX	$95K	$126K	$158K	97	None ✓
Tampa, FL	$95K	$126K	$158K	102	None ✓
Phoenix, AZ	$95K	$126K	$158K	100	2.5%
Chandler, AZ	$95K	$126K	$158K	105	2.5%
Charlotte, NC	$95K	$126K	$158K	100	4.75%
Nashville, TN	$95K	$126K	$158K	102	None ✓
Eugene, OR	$95K	$126K	$158K	110	9.9%
Provo, UT	$95K	$126K	$158K	100	4.85%
Houston, TX	$94K	$125K	$156K	91	None ✓
Round Rock, TX	$94K	$125K	$156K	108	None ✓
Gilbert, AZ	$94K	$125K	$156K	108	2.5%
Tempe, AZ	$94K	$125K	$156K	108	2.5%
Thornton, CO	$94K	$125K	$156K	108	4.55%
Boise, ID	$94K	$125K	$156K	108	5.8%
Wilmington, DE	$94K	$125K	$156K	108	6.6%
Stockton, CA	$93K	$123K	$154K	105	9.3%
Springfield, MA	$93K	$123K	$154K	105	5%
Salem, OR	$93K	$123K	$154K	105	9.9%
Henderson, NV	$93K	$123K	$154K	105	None ✓
Meridian, ID	$93K	$123K	$154K	105	5.8%
Fort Worth, TX	$92K	$122K	$153K	93	None ✓
Carrollton, TX	$91K	$122K	$152K	102	None ✓
Orlando, FL	$92K	$122K	$153K	100	None ✓
Reno, NV	$92K	$122K	$153K	108	None ✓
Missoula, MT	$91K	$122K	$152K	102	6.75%
Denton, TX	$91K	$121K	$151K	100	None ✓
San Bernardino, CA	$91K	$121K	$151K	100	9.3%
Cape Coral, FL	$91K	$121K	$151K	100	None ✓
Peoria, AZ	$91K	$121K	$151K	100	2.5%
Rochester, MN	$91K	$121K	$151K	100	6.8%
West Jordan, UT	$91K	$121K	$151K	100	4.85%
Overland Park, KS	$91K	$121K	$151K	100	5.7%
Dover, DE	$91K	$121K	$151K	100	6.6%
Arlington, TX	$90K	$120K	$150K	94	None ✓
Garland, TX	$90K	$120K	$150K	91	None ✓
Albany, NY	$90K	$120K	$150K	98	6.85%
St. Petersburg, FL	$90K	$120K	$150K	105	None ✓
Port St. Lucie, FL	$90K	$120K	$150K	98	None ✓
Mesa, AZ	$90K	$120K	$150K	98	2.5%
Chesapeake, VA	$90K	$120K	$150K	98	5.75%
Richmond, VA	$90K	$120K	$150K	98	5.75%
Columbus, OH	$90K	$120K	$150K	90	3.99%
Pittsburgh, PA	$90K	$120K	$150K	90	3.07%
Las Vegas, NV	$90K	$120K	$150K	102	None ✓
North Las Vegas, NV	$90K	$120K	$150K	98	None ✓
West Valley City, UT	$90K	$120K	$150K	98	4.85%
Orem, UT	$90K	$120K	$150K	98	4.85%
Charleston, SC	$90K	$120K	$150K	105	6.5%
Nampa, ID	$90K	$120K	$150K	98	5.8%
Billings, MT	$90K	$120K	$150K	98	6.75%
Lewiston, ME	$90K	$120K	$150K	98	7.15%
Bakersfield, CA	$88K	$118K	$147K	95	9.3%
Aurora, IL	$88K	$118K	$147K	95	4.95%
Glendale, AZ	$88K	$118K	$147K	95	2.5%
Virginia Beach, VA	$88K	$118K	$147K	98	5.75%
Norfolk, VA	$88K	$118K	$147K	95	5.75%
Newport News, VA	$88K	$118K	$147K	95	5.75%
Cincinnati, OH	$88K	$118K	$147K	88	3.99%
Allentown, PA	$88K	$118K	$147K	95	3.07%
Kansas City, MO	$88K	$118K	$147K	90	5.3%
Madison, WI	$88K	$118K	$147K	102	5.3%
North Charleston, SC	$88K	$118K	$147K	95	6.5%
Midland, TX	$87K	$116K	$145K	92	None ✓
Athens, GA	$87K	$116K	$145K	92	5.75%
Duluth, MN	$87K	$116K	$145K	92	6.8%
Greenville, SC	$87K	$116K	$145K	92	6.5%
Cheyenne, WY	$87K	$116K	$145K	92	None ✓
Grand Prairie, TX	$86K	$115K	$144K	90	None ✓
Tallahassee, FL	$86K	$115K	$144K	90	None ✓
Joliet, IL	$86K	$115K	$144K	90	4.95%
Colorado Springs, CO	$86K	$115K	$144K	102	4.55%
Sterling Heights, MI	$86K	$115K	$144K	90	4.25%
St. Louis, MO	$86K	$115K	$144K	86	5.3%
Indianapolis, IN	$86K	$115K	$144K	88	3.23%
Milwaukee, WI	$86K	$115K	$144K	90	5.3%
Kenosha, WI	$86K	$115K	$144K	90	5.3%
Huntsville, AL	$86K	$115K	$144K	88	5%
Fargo, ND	$86K	$115K	$144K	90	2.5%
Pasadena, TX	$86K	$114K	$143K	88	None ✓
Mesquite, TX	$86K	$114K	$143K	88	None ✓
Fresno, CA	$86K	$114K	$143K	102	9.3%
Rochester, NY	$86K	$114K	$143K	90	6.85%
Syracuse, NY	$86K	$114K	$143K	88	6.85%
Jacksonville, FL	$86K	$114K	$143K	93	None ✓
Gainesville, FL	$86K	$114K	$143K	88	None ✓
Greensboro, NC	$86K	$114K	$143K	88	4.75%
Chattanooga, TN	$86K	$114K	$143K	88	None ✓
Detroit, MI	$86K	$114K	$143K	82	4.25%
Green Bay, WI	$86K	$114K	$143K	88	5.3%
Lexington, KY	$86K	$114K	$143K	88	5%
Des Moines, IA	$86K	$114K	$143K	88	4.82%
Great Falls, MT	$86K	$114K	$143K	88	6.75%
Casper, WY	$86K	$114K	$143K	88	None ✓
Bismarck, ND	$86K	$114K	$143K	88	2.5%
Sioux Falls, SD	$86K	$114K	$143K	88	None ✓
Rapid City, SD	$86K	$114K	$143K	88	None ✓
San Antonio, TX	$84K	$112K	$140K	87	None ✓
Beaumont, TX	$84K	$112K	$141K	85	None ✓
Odessa, TX	$84K	$112K	$141K	85	None ✓
Tyler, TX	$84K	$112K	$141K	85	None ✓
Winston-Salem, NC	$84K	$112K	$141K	85	4.75%
Warren, MI	$84K	$112K	$141K	85	4.25%
Lansing, MI	$84K	$112K	$141K	85	4.25%
Independence, MO	$84K	$112K	$141K	85	5.3%
Lafayette, LA	$84K	$112K	$141K	85	6%
Cedar Rapids, IA	$84K	$112K	$141K	85	4.82%
Kansas City, KS	$84K	$112K	$141K	85	5.7%
Lincoln, NE	$84K	$112K	$141K	85	5.84%
Rio Rancho, NM	$84K	$112K	$141K	85	5.9%
Fayetteville, AR	$84K	$112K	$141K	85	4.9%
Amarillo, TX	$83K	$111K	$139K	82	None ✓
Waco, TX	$83K	$111K	$139K	82	None ✓
Pueblo, CO	$83K	$111K	$139K	82	4.55%
Columbus, GA	$83K	$111K	$139K	82	5.75%
Augusta, GA	$83K	$111K	$139K	82	5.75%
Fayetteville, NC	$83K	$111K	$139K	82	4.75%
Clarksville, TN	$83K	$111K	$139K	82	None ✓
South Bend, IN	$83K	$111K	$139K	82	3.23%
Mobile, AL	$83K	$111K	$139K	82	5%
Broken Arrow, OK	$83K	$111K	$139K	82	4.75%
Davenport, IA	$83K	$111K	$139K	82	4.82%
Killeen, TX	$82K	$110K	$137K	80	None ✓
Buffalo, NY	$83K	$110K	$138K	88	6.85%
Rockford, IL	$82K	$110K	$137K	80	4.95%
Macon, GA	$82K	$110K	$137K	80	5.75%
Akron, OH	$82K	$110K	$137K	80	3.99%
Dayton, OH	$82K	$110K	$137K	80	3.99%
Erie, PA	$82K	$110K	$137K	80	3.07%
Springfield, MO	$82K	$110K	$137K	80	5.3%
Fort Wayne, IN	$82K	$110K	$137K	80	3.23%
Louisville, KY	$83K	$110K	$138K	85	5%
Bowling Green, KY	$82K	$110K	$137K	80	5%
Montgomery, AL	$82K	$110K	$137K	80	5%
Norman, OK	$82K	$110K	$137K	80	4.75%
Omaha, NE	$83K	$110K	$138K	88	5.84%
Las Cruces, NM	$82K	$110K	$137K	80	5.9%
Gulfport, MS	$82K	$110K	$137K	80	5%
Abilene, TX	$81K	$109K	$136K	78	None ✓
Toledo, OH	$81K	$109K	$136K	78	3.99%
Evansville, IN	$81K	$109K	$136K	78	3.23%
Shreveport, LA	$81K	$109K	$136K	78	6%
Jackson, MS	$81K	$109K	$136K	78	5%
Charleston, WV	$81K	$109K	$136K	78	6.5%
Spokane, WA	$81K	$108K	$135K	95	None ✓
Cleveland, OH	$81K	$108K	$135K	82	3.99%
Grand Rapids, MI	$81K	$108K	$135K	90	4.25%
New Orleans, LA	$81K	$108K	$135K	92	6%
Brownsville, TX	$80K	$107K	$134K	75	None ✓
Fort Smith, AR	$80K	$107K	$134K	75	4.9%
Huntington, WV	$80K	$107K	$134K	75	6.5%
Corpus Christi, TX	$79K	$106K	$132K	84	None ✓
Tucson, AZ	$79K	$106K	$132K	90	2.5%
Savannah, GA	$79K	$106K	$132K	92	5.75%
Memphis, TN	$79K	$106K	$132K	82	None ✓
Knoxville, TN	$79K	$106K	$132K	85	None ✓
Birmingham, AL	$79K	$106K	$132K	82	5%
Columbia, SC	$79K	$106K	$132K	88	6.5%
Oklahoma City, OK	$79K	$106K	$132K	82	4.75%
Baton Rouge, LA	$79K	$106K	$132K	88	6%
Albuquerque, NM	$79K	$106K	$132K	88	5.9%
Tulsa, OK	$77K	$103K	$129K	80	4.75%
El Paso, TX	$77K	$102K	$128K	82	None ✓
Wichita, KS	$77K	$102K	$128K	82	5.7%
Lubbock, TX	$74K	$98K	$123K	78	None ✓
Little Rock, AR	$74K	$98K	$123K	82	4.9%
Laredo, TX	$70K	$94K	$117K	76	None ✓

COL-adjusted: where does your salary go furthest?

A $120K Demand Generation Manager salary in Houston (COL 91, no tax) has significantly more purchasing power than the same salary in San Francisco (COL 224, 9.3% state tax). Use our calculator to see the real numbers.

Try COL Calculator →

Demand Generation Manager Salary Guide (2026)

The national median salary for a Demand Generation Manager is $120,000 per year. Entry-level positions typically start at $90,000, while experienced professionals in the top 25% earn $150,000 or more. The highest-paid 10% of Demand Generation Managers nationally earn $185,000+.

Education and requirements

Bachelor's degree. This role is 70% remote-eligible nationally, which significantly expands the geographic job market for workers in lower cost-of-living cities.

Salary growth outlook

Demand Generation Manager compensation is growing at 6% annually, well above the national average wage growth rate. Demand for qualified Demand Generation Managers significantly outpaces supply in most major metros.

Demand Generation Manager salary FAQ

How much does a Demand Generation Manager make?

The median Demand Generation Manager salary in the US is $120,000 per year — about $58/hour. Most earn between $90,000 (25th percentile) and $150,000 (75th percentile).

What is the starting salary for a Demand Generation Manager?

Entry-level Demand Generation Manager positions typically start around $90,000 per year. Pay rises with experience, specialization, and location.

How much do the highest-paid Demand Generation Managers earn?

The top 10% of Demand Generation Managers earn $185,000 or more per year — usually senior, lead, or specialized professionals in high-cost or high-demand markets.

Which city pays Demand Generation Managers the most?

San Francisco has the highest median Demand Generation Manager salary at $180K among the cities we track. But high-cost metros like San Francisco and New York often have lower real purchasing power once cost of living and taxes are factored in.

Are Demand Generation Manager salaries going up?

Yes — Demand Generation Manager pay is growing about 6% year over year, above the US average wage-growth rate.

Demand Generation Manager Salaryby City (2026)