What is the average Marketing Analyst salary in the US?

The national median Marketing Analyst salary is $70,000 per year. Entry-level positions start around $52,000, while senior professionals earn $125,000 or more.

Which city pays Marketing Analysts the most?

New York City offers the highest median Marketing Analyst salary at $131K per year among the cities we track. However, high-cost cities like San Francisco and New York often have lower purchasing power once cost of living is factored in.

How fast are Marketing Analyst salaries growing?

Marketing Analyst salaries are growing at 6% annually, above the national average wage growth rate.

Marketing65% remote-eligible+6% YoY growth

Marketing Analyst Salary
by City (2026)

Analyze marketing data, measure campaign performance, and provide actionable insights. National median: $70K/year. See how your city compares.

National median

$70K

Top 10% earn

$125K

Entry level

$52K

Salary growth

+6%/yr

Marketing Analyst salary by city

Sorted by median salary

City	Entry	Median	Senior	COL	Tax
New York City, NY	$97K	$131K	$178K	187	6.85%
Cambridge, MA	$96K	$130K	$176K	185	5%
Pearl City, HI	$96K	$130K	$176K	185	11%
Bellevue, WA	$91K	$123K	$166K	175	None ✓
Irvine, CA	$89K	$120K	$163K	172	9.3%
Yonkers, NY	$86K	$116K	$157K	165	6.85%
Bethesda, MD	$86K	$116K	$157K	165	5.75%
Kirkland, WA	$84K	$113K	$154K	162	None ✓
Stamford, CT	$82K	$111K	$150K	158	6.99%
Hilo, HI	$81K	$109K	$147K	155	11%
San Francisco, CA	$78K	$105K	$143K	224	9.3%
Santa Ana, CA	$78K	$105K	$143K	150	9.3%
Anaheim, CA	$77K	$104K	$141K	148	9.3%
Rockville, MD	$77K	$104K	$141K	148	5.75%
San Jose, CA	$75K	$102K	$138K	210	9.3%
Alexandria, VA	$75K	$102K	$138K	145	5.75%
Elizabeth, NJ	$75K	$102K	$138K	145	10.75%
Paterson, NJ	$73K	$98K	$133K	140	10.75%
Oakland, CA	$72K	$97K	$131K	185	9.3%
Chula Vista, CA	$72K	$97K	$131K	138	9.3%
Washington, DC	$72K	$97K	$131K	152	8.5%
Edison, NJ	$72K	$97K	$131K	138	10.75%
Fairbanks, AK	$72K	$97K	$131K	138	None ✓
Jersey City, NJ	$70K	$95K	$128K	162	10.75%
Los Angeles, CA	$68K	$91K	$124K	163	9.3%
Seattle, WA	$68K	$91K	$124K	150	None ✓
Boston, MA	$68K	$91K	$124K	162	5%
Arlington, VA	$68K	$91K	$124K	148	5.75%
Newark, NJ	$67K	$90K	$122K	155	10.75%
San Diego, CA	$65K	$88K	$119K	148	9.3%
Long Beach, CA	$63K	$85K	$116K	155	9.3%
New Haven, CT	$63K	$85K	$116K	122	6.99%
Nashua, NH	$62K	$84K	$114K	120	None ✓
Frisco, TX	$61K	$83K	$112K	118	None ✓
Sacramento, CA	$61K	$83K	$112K	128	9.3%
Riverside, CA	$61K	$83K	$112K	118	9.3%
Naperville, IL	$61K	$83K	$112K	118	4.95%
Vancouver, WA	$61K	$83K	$112K	118	None ✓
Lowell, MA	$61K	$83K	$112K	118	5%
Portland, OR	$61K	$83K	$112K	130	9.9%
Gresham, OR	$61K	$83K	$112K	118	9.9%
Bridgeport, CT	$61K	$83K	$112K	118	6.99%
Manchester, NH	$61K	$83K	$112K	118	None ✓
Burlington, VT	$61K	$83K	$112K	118	6.6%
Providence, RI	$61K	$83K	$112K	118	5.99%
Austin, TX	$60K	$81K	$109K	110	None ✓
Hialeah, FL	$60K	$81K	$109K	115	None ✓
Hollywood, FL	$60K	$81K	$109K	115	None ✓
Chicago, IL	$60K	$81K	$109K	107	4.95%
Scottsdale, AZ	$60K	$81K	$109K	118	2.5%
Denver, CO	$60K	$81K	$109K	118	4.55%
Lakewood, CO	$60K	$81K	$109K	115	4.55%
Ann Arbor, MI	$60K	$81K	$109K	115	4.25%
Frederick, MD	$60K	$81K	$109K	115	5.75%
Portland, ME	$60K	$81K	$109K	115	7.15%
Concord, NH	$60K	$81K	$109K	115	None ✓
Warwick, RI	$60K	$81K	$109K	115	5.99%
Miami, FL	$58K	$78K	$106K	123	None ✓
Pembroke Pines, FL	$58K	$78K	$106K	112	None ✓
Tacoma, WA	$58K	$78K	$106K	128	None ✓
Fort Collins, CO	$58K	$78K	$106K	112	4.55%
Worcester, MA	$58K	$78K	$106K	120	5%
Cary, NC	$58K	$78K	$106K	112	4.75%
Philadelphia, PA	$58K	$78K	$106K	110	3.07%
Baltimore, MD	$58K	$78K	$106K	115	5.75%
Honolulu, HI	$58K	$78K	$106K	192	11%
Dallas, TX	$57K	$77K	$105K	96	None ✓
Plano, TX	$57K	$77K	$105K	105	None ✓
Atlanta, GA	$57K	$77K	$105K	99	5.75%
Minneapolis, MN	$57K	$77K	$105K	106	6.8%
Eugene, OR	$57K	$77K	$105K	110	9.9%
Salt Lake City, UT	$57K	$77K	$105K	105	4.85%
Hartford, CT	$57K	$77K	$105K	118	6.99%
McKinney, TX	$56K	$76K	$103K	108	None ✓
Round Rock, TX	$56K	$76K	$103K	108	None ✓
Fort Lauderdale, FL	$56K	$76K	$103K	118	None ✓
Gilbert, AZ	$56K	$76K	$103K	108	2.5%
Tempe, AZ	$56K	$76K	$103K	108	2.5%
Aurora, CO	$56K	$76K	$103K	112	4.55%
Thornton, CO	$56K	$76K	$103K	108	4.55%
Raleigh, NC	$56K	$76K	$103K	102	4.75%
Durham, NC	$56K	$76K	$103K	100	4.75%
St. Paul, MN	$56K	$76K	$103K	104	6.8%
Boise, ID	$56K	$76K	$103K	108	5.8%
Wilmington, DE	$56K	$76K	$103K	108	6.6%
Anchorage, AK	$56K	$76K	$103K	128	None ✓
Irving, TX	$55K	$74K	$100K	97	None ✓
Stockton, CA	$55K	$74K	$100K	105	9.3%
Tampa, FL	$55K	$74K	$100K	102	None ✓
Phoenix, AZ	$55K	$74K	$100K	100	2.5%
Chandler, AZ	$55K	$74K	$100K	105	2.5%
Springfield, MA	$55K	$74K	$100K	105	5%
Charlotte, NC	$55K	$74K	$100K	100	4.75%
Nashville, TN	$55K	$74K	$100K	102	None ✓
Salem, OR	$55K	$74K	$100K	105	9.9%
Henderson, NV	$55K	$74K	$100K	105	None ✓
Provo, UT	$55K	$74K	$100K	100	4.85%
Meridian, ID	$55K	$74K	$100K	105	5.8%
Houston, TX	$54K	$73K	$99K	91	None ✓
Fort Worth, TX	$53K	$71K	$97K	93	None ✓
Carrollton, TX	$53K	$71K	$97K	102	None ✓
Orlando, FL	$53K	$71K	$97K	100	None ✓
Reno, NV	$53K	$71K	$97K	108	None ✓
Missoula, MT	$53K	$71K	$97K	102	6.75%
Arlington, TX	$52K	$70K	$95K	94	None ✓
Garland, TX	$52K	$70K	$95K	91	None ✓
Denton, TX	$52K	$70K	$95K	100	None ✓
San Bernardino, CA	$52K	$70K	$95K	100	9.3%
St. Petersburg, FL	$52K	$70K	$95K	105	None ✓
Cape Coral, FL	$52K	$70K	$95K	100	None ✓
Mesa, AZ	$52K	$70K	$95K	98	2.5%
Peoria, AZ	$52K	$70K	$95K	100	2.5%
Richmond, VA	$52K	$70K	$95K	98	5.75%
Columbus, OH	$52K	$70K	$95K	90	3.99%
Pittsburgh, PA	$52K	$70K	$95K	90	3.07%
Rochester, MN	$52K	$70K	$95K	100	6.8%
Las Vegas, NV	$52K	$70K	$95K	102	None ✓
West Jordan, UT	$52K	$70K	$95K	100	4.85%
Charleston, SC	$52K	$70K	$95K	105	6.5%
Overland Park, KS	$52K	$70K	$95K	100	5.7%
Dover, DE	$52K	$70K	$95K	100	6.6%
Albany, NY	$51K	$69K	$93K	98	6.85%
Port St. Lucie, FL	$51K	$69K	$93K	98	None ✓
Virginia Beach, VA	$51K	$69K	$93K	98	5.75%
Chesapeake, VA	$51K	$69K	$93K	98	5.75%
Cincinnati, OH	$51K	$69K	$93K	88	3.99%
Kansas City, MO	$51K	$69K	$93K	90	5.3%
Madison, WI	$51K	$69K	$93K	102	5.3%
North Las Vegas, NV	$51K	$69K	$93K	98	None ✓
West Valley City, UT	$51K	$69K	$93K	98	4.85%
Orem, UT	$51K	$69K	$93K	98	4.85%
Nampa, ID	$51K	$69K	$93K	98	5.8%
Billings, MT	$51K	$69K	$93K	98	6.75%
Lewiston, ME	$51K	$69K	$93K	98	7.15%
Fresno, CA	$49K	$67K	$90K	102	9.3%
Bakersfield, CA	$49K	$67K	$90K	95	9.3%
Rochester, NY	$49K	$67K	$90K	90	6.85%
Jacksonville, FL	$49K	$67K	$90K	93	None ✓
Aurora, IL	$49K	$67K	$90K	95	4.95%
Glendale, AZ	$49K	$67K	$90K	95	2.5%
Colorado Springs, CO	$50K	$67K	$91K	102	4.55%
Norfolk, VA	$49K	$67K	$90K	95	5.75%
Newport News, VA	$49K	$67K	$90K	95	5.75%
Detroit, MI	$49K	$67K	$90K	82	4.25%
Allentown, PA	$49K	$67K	$90K	95	3.07%
St. Louis, MO	$50K	$67K	$91K	86	5.3%
Indianapolis, IN	$50K	$67K	$91K	88	3.23%
Milwaukee, WI	$50K	$67K	$91K	90	5.3%
Huntsville, AL	$50K	$67K	$91K	88	5%
North Charleston, SC	$49K	$67K	$90K	95	6.5%
Des Moines, IA	$49K	$67K	$90K	88	4.82%
San Antonio, TX	$48K	$65K	$88K	87	None ✓
Midland, TX	$48K	$64K	$87K	92	None ✓
Buffalo, NY	$48K	$64K	$87K	88	6.85%
Athens, GA	$48K	$64K	$87K	92	5.75%
Duluth, MN	$48K	$64K	$87K	92	6.8%
Louisville, KY	$48K	$64K	$87K	85	5%
Greenville, SC	$48K	$64K	$87K	92	6.5%
Omaha, NE	$48K	$64K	$87K	88	5.84%
Cheyenne, WY	$48K	$64K	$87K	92	None ✓
Grand Prairie, TX	$47K	$63K	$86K	90	None ✓
Tallahassee, FL	$47K	$63K	$86K	90	None ✓
Joliet, IL	$47K	$63K	$86K	90	4.95%
Spokane, WA	$47K	$63K	$86K	95	None ✓
Cleveland, OH	$47K	$63K	$86K	82	3.99%
Grand Rapids, MI	$47K	$63K	$86K	90	4.25%
Sterling Heights, MI	$47K	$63K	$86K	90	4.25%
Kenosha, WI	$47K	$63K	$86K	90	5.3%
New Orleans, LA	$47K	$63K	$86K	92	6%
Fargo, ND	$47K	$63K	$86K	90	2.5%
Corpus Christi, TX	$46K	$62K	$84K	84	None ✓
Pasadena, TX	$46K	$62K	$84K	88	None ✓
Mesquite, TX	$46K	$62K	$84K	88	None ✓
Syracuse, NY	$46K	$62K	$84K	88	6.85%
Gainesville, FL	$46K	$62K	$84K	88	None ✓
Tucson, AZ	$46K	$62K	$84K	90	2.5%
Savannah, GA	$46K	$62K	$84K	92	5.75%
Greensboro, NC	$46K	$62K	$84K	88	4.75%
Memphis, TN	$46K	$62K	$84K	82	None ✓
Knoxville, TN	$46K	$62K	$84K	85	None ✓
Chattanooga, TN	$46K	$62K	$84K	88	None ✓
Green Bay, WI	$46K	$62K	$84K	88	5.3%
Lexington, KY	$46K	$62K	$84K	88	5%
Birmingham, AL	$46K	$62K	$84K	82	5%
Columbia, SC	$46K	$62K	$84K	88	6.5%
Oklahoma City, OK	$46K	$62K	$84K	82	4.75%
Baton Rouge, LA	$46K	$62K	$84K	88	6%
Albuquerque, NM	$46K	$62K	$84K	88	5.9%
Great Falls, MT	$46K	$62K	$84K	88	6.75%
Casper, WY	$46K	$62K	$84K	88	None ✓
Bismarck, ND	$46K	$62K	$84K	88	2.5%
Sioux Falls, SD	$46K	$62K	$84K	88	None ✓
Rapid City, SD	$46K	$62K	$84K	88	None ✓
El Paso, TX	$44K	$60K	$81K	82	None ✓
Beaumont, TX	$44K	$60K	$81K	85	None ✓
Odessa, TX	$44K	$60K	$81K	85	None ✓
Tyler, TX	$44K	$60K	$81K	85	None ✓
Winston-Salem, NC	$44K	$60K	$81K	85	4.75%
Warren, MI	$44K	$60K	$81K	85	4.25%
Lansing, MI	$44K	$60K	$81K	85	4.25%
Independence, MO	$44K	$60K	$81K	85	5.3%
Tulsa, OK	$45K	$60K	$82K	80	4.75%
Lafayette, LA	$44K	$60K	$81K	85	6%
Cedar Rapids, IA	$44K	$60K	$81K	85	4.82%
Wichita, KS	$44K	$60K	$81K	82	5.7%
Kansas City, KS	$44K	$60K	$81K	85	5.7%
Lincoln, NE	$44K	$60K	$81K	85	5.84%
Rio Rancho, NM	$44K	$60K	$81K	85	5.9%
Fayetteville, AR	$44K	$60K	$81K	85	4.9%
Lubbock, TX	$43K	$57K	$78K	78	None ✓
Amarillo, TX	$43K	$57K	$78K	82	None ✓
Waco, TX	$43K	$57K	$78K	82	None ✓
Pueblo, CO	$43K	$57K	$78K	82	4.55%
Columbus, GA	$43K	$57K	$78K	82	5.75%
Augusta, GA	$43K	$57K	$78K	82	5.75%
Fayetteville, NC	$43K	$57K	$78K	82	4.75%
Clarksville, TN	$43K	$57K	$78K	82	None ✓
South Bend, IN	$43K	$57K	$78K	82	3.23%
Mobile, AL	$43K	$57K	$78K	82	5%
Broken Arrow, OK	$43K	$57K	$78K	82	4.75%
Davenport, IA	$43K	$57K	$78K	82	4.82%
Little Rock, AR	$43K	$57K	$78K	82	4.9%
Killeen, TX	$42K	$56K	$76K	80	None ✓
Rockford, IL	$42K	$56K	$76K	80	4.95%
Macon, GA	$42K	$56K	$76K	80	5.75%
Akron, OH	$42K	$56K	$76K	80	3.99%
Dayton, OH	$42K	$56K	$76K	80	3.99%
Erie, PA	$42K	$56K	$76K	80	3.07%
Springfield, MO	$42K	$56K	$76K	80	5.3%
Fort Wayne, IN	$42K	$56K	$76K	80	3.23%
Bowling Green, KY	$42K	$56K	$76K	80	5%
Montgomery, AL	$42K	$56K	$76K	80	5%
Norman, OK	$42K	$56K	$76K	80	4.75%
Las Cruces, NM	$42K	$56K	$76K	80	5.9%
Gulfport, MS	$42K	$56K	$76K	80	5%
Laredo, TX	$41K	$55K	$74K	76	None ✓
Abilene, TX	$41K	$55K	$74K	78	None ✓
Toledo, OH	$41K	$55K	$74K	78	3.99%
Evansville, IN	$41K	$55K	$74K	78	3.23%
Shreveport, LA	$41K	$55K	$74K	78	6%
Jackson, MS	$41K	$55K	$74K	78	5%
Charleston, WV	$41K	$55K	$74K	78	6.5%
Brownsville, TX	$39K	$53K	$71K	75	None ✓
Fort Smith, AR	$39K	$53K	$71K	75	4.9%
Huntington, WV	$39K	$53K	$71K	75	6.5%

COL-adjusted: where does your salary go furthest?

A $70K Marketing Analyst salary in Houston (COL 91, no tax) has significantly more purchasing power than the same salary in San Francisco (COL 224, 9.3% state tax). Use our calculator to see the real numbers.

Try COL Calculator →

Marketing Analyst Salary Guide (2026)

The national median salary for a Marketing Analyst is $70,000 per year. Entry-level positions typically start at $52,000, while experienced professionals in the top 25% earn $95,000 or more. The highest-paid 10% of Marketing Analysts nationally earn $125,000+.

Education and requirements

Bachelor's in Marketing, Statistics, or Business. This role is 65% remote-eligible nationally, which significantly expands the geographic job market for workers in lower cost-of-living cities.

Salary growth outlook

Marketing Analyst compensation is growing at 6% annually, well above the national average wage growth rate. Demand for qualified Marketing Analysts significantly outpaces supply in most major metros.

Marketing Analyst Salaryby City (2026)