What is the average Social Media Manager salary in the US?

The national median Social Media Manager salary is $60,000 per year. Entry-level positions start around $45,000, while senior professionals earn $110,000 or more.

Which city pays Social Media Managers the most?

New York City offers the highest median Social Media Manager salary at $112K per year among the cities we track. However, high-cost cities like San Francisco and New York often have lower purchasing power once cost of living is factored in.

How fast are Social Media Manager salaries growing?

Social Media Manager salaries are growing at 6.5% annually, above the national average wage growth rate.

Creative72% remote-eligible+6.5% YoY growth

Social Media Manager Salary
by City (2026)

Manage brand presence across social media platforms through content, engagement, and analytics. National median: $60K/year. See how your city compares.

National median

$60K

Top 10% earn

$110K

Entry level

$45K

Salary growth

+6.5%/yr

Social Media Manager salary by city

Sorted by median salary

City	Entry	Median	Senior	COL	Tax
New York City, NY	$84K	$112K	$153K	187	6.85%
Cambridge, MA	$83K	$111K	$152K	185	5%
Pearl City, HI	$83K	$111K	$152K	185	11%
Bellevue, WA	$79K	$105K	$144K	175	None ✓
Irvine, CA	$77K	$103K	$141K	172	9.3%
Yonkers, NY	$74K	$99K	$135K	165	6.85%
Bethesda, MD	$74K	$99K	$135K	165	5.75%
Kirkland, WA	$73K	$97K	$133K	162	None ✓
Stamford, CT	$71K	$95K	$130K	158	6.99%
Hilo, HI	$70K	$93K	$127K	155	11%
San Francisco, CA	$68K	$90K	$123K	224	9.3%
Santa Ana, CA	$68K	$90K	$123K	150	9.3%
Anaheim, CA	$67K	$89K	$121K	148	9.3%
Rockville, MD	$67K	$89K	$121K	148	5.75%
Alexandria, VA	$65K	$87K	$119K	145	5.75%
Elizabeth, NJ	$65K	$87K	$119K	145	10.75%
San Jose, CA	$64K	$85K	$116K	210	9.3%
Los Angeles, CA	$63K	$84K	$115K	163	9.3%
Paterson, NJ	$63K	$84K	$115K	140	10.75%
Oakland, CA	$62K	$83K	$113K	185	9.3%
Chula Vista, CA	$62K	$83K	$113K	138	9.3%
Edison, NJ	$62K	$83K	$113K	138	10.75%
Fairbanks, AK	$62K	$83K	$113K	138	None ✓
Long Beach, CA	$56K	$75K	$103K	155	9.3%
Washington, DC	$56K	$75K	$103K	152	8.5%
Jersey City, NJ	$56K	$75K	$103K	162	10.75%
New Haven, CT	$55K	$73K	$100K	122	6.99%
San Diego, CA	$54K	$72K	$98K	148	9.3%
Seattle, WA	$54K	$72K	$98K	150	None ✓
Newark, NJ	$54K	$72K	$98K	155	10.75%
Nashua, NH	$54K	$72K	$98K	120	None ✓
Frisco, TX	$53K	$71K	$97K	118	None ✓
Riverside, CA	$53K	$71K	$97K	118	9.3%
Naperville, IL	$53K	$71K	$97K	118	4.95%
Vancouver, WA	$53K	$71K	$97K	118	None ✓
Boston, MA	$53K	$71K	$97K	162	5%
Lowell, MA	$53K	$71K	$97K	118	5%
Arlington, VA	$53K	$71K	$97K	148	5.75%
Portland, OR	$53K	$71K	$97K	130	9.9%
Gresham, OR	$53K	$71K	$97K	118	9.9%
Bridgeport, CT	$53K	$71K	$97K	118	6.99%
Manchester, NH	$53K	$71K	$97K	118	None ✓
Burlington, VT	$53K	$71K	$97K	118	6.6%
Providence, RI	$53K	$71K	$97K	118	5.99%
Hialeah, FL	$52K	$69K	$94K	115	None ✓
Hollywood, FL	$52K	$69K	$94K	115	None ✓
Lakewood, CO	$52K	$69K	$94K	115	4.55%
Ann Arbor, MI	$52K	$69K	$94K	115	4.25%
Frederick, MD	$52K	$69K	$94K	115	5.75%
Portland, ME	$52K	$69K	$94K	115	7.15%
Concord, NH	$52K	$69K	$94K	115	None ✓
Warwick, RI	$52K	$69K	$94K	115	5.99%
Sacramento, CA	$50K	$67K	$92K	128	9.3%
Pembroke Pines, FL	$50K	$67K	$92K	112	None ✓
Fort Collins, CO	$50K	$67K	$92K	112	4.55%
Cary, NC	$50K	$67K	$92K	112	4.75%
Miami, FL	$50K	$66K	$90K	123	None ✓
Denver, CO	$50K	$66K	$90K	118	4.55%
Eugene, OR	$50K	$66K	$90K	110	9.9%
Honolulu, HI	$50K	$66K	$90K	192	11%
Austin, TX	$49K	$65K	$89K	110	None ✓
Round Rock, TX	$49K	$65K	$89K	108	None ✓
Chicago, IL	$49K	$65K	$89K	107	4.95%
Scottsdale, AZ	$49K	$65K	$89K	118	2.5%
Gilbert, AZ	$49K	$65K	$89K	108	2.5%
Tempe, AZ	$49K	$65K	$89K	108	2.5%
Thornton, CO	$49K	$65K	$89K	108	4.55%
Worcester, MA	$49K	$65K	$89K	120	5%
Philadelphia, PA	$49K	$65K	$89K	110	3.07%
Boise, ID	$49K	$65K	$89K	108	5.8%
Wilmington, DE	$49K	$65K	$89K	108	6.6%
Stockton, CA	$47K	$63K	$86K	105	9.3%
Fort Lauderdale, FL	$47K	$63K	$86K	118	None ✓
Tacoma, WA	$47K	$63K	$86K	128	None ✓
Atlanta, GA	$47K	$63K	$86K	99	5.75%
Springfield, MA	$47K	$63K	$86K	105	5%
Nashville, TN	$47K	$63K	$86K	102	None ✓
Minneapolis, MN	$47K	$63K	$86K	106	6.8%
Salem, OR	$47K	$63K	$86K	105	9.9%
Henderson, NV	$47K	$63K	$86K	105	None ✓
Baltimore, MD	$47K	$63K	$86K	115	5.75%
Hartford, CT	$47K	$63K	$86K	118	6.99%
Meridian, ID	$47K	$63K	$86K	105	5.8%
Dallas, TX	$46K	$61K	$84K	96	None ✓
Plano, TX	$46K	$61K	$84K	105	None ✓
Carrollton, TX	$46K	$61K	$84K	102	None ✓
Aurora, CO	$46K	$61K	$84K	112	4.55%
St. Paul, MN	$46K	$61K	$84K	104	6.8%
Salt Lake City, UT	$46K	$61K	$84K	105	4.85%
Missoula, MT	$46K	$61K	$84K	102	6.75%
Anchorage, AK	$46K	$61K	$84K	128	None ✓
Denton, TX	$45K	$60K	$82K	100	None ✓
San Bernardino, CA	$45K	$60K	$82K	100	9.3%
Tampa, FL	$45K	$60K	$82K	102	None ✓
Orlando, FL	$45K	$60K	$82K	100	None ✓
Cape Coral, FL	$45K	$60K	$82K	100	None ✓
Peoria, AZ	$45K	$60K	$82K	100	2.5%
Raleigh, NC	$45K	$60K	$82K	102	4.75%
Durham, NC	$45K	$60K	$82K	100	4.75%
Rochester, MN	$45K	$60K	$82K	100	6.8%
Las Vegas, NV	$45K	$60K	$82K	102	None ✓
West Jordan, UT	$45K	$60K	$82K	100	4.85%
Overland Park, KS	$45K	$60K	$82K	100	5.7%
Dover, DE	$45K	$60K	$82K	100	6.6%
McKinney, TX	$44K	$59K	$80K	108	None ✓
Albany, NY	$44K	$59K	$80K	98	6.85%
St. Petersburg, FL	$44K	$59K	$80K	105	None ✓
Port St. Lucie, FL	$44K	$59K	$80K	98	None ✓
Phoenix, AZ	$44K	$59K	$80K	100	2.5%
Chandler, AZ	$44K	$59K	$80K	105	2.5%
Charlotte, NC	$44K	$59K	$80K	100	4.75%
Chesapeake, VA	$44K	$59K	$80K	98	5.75%
North Las Vegas, NV	$44K	$59K	$80K	98	None ✓
West Valley City, UT	$44K	$59K	$80K	98	4.85%
Provo, UT	$44K	$59K	$80K	100	4.85%
Orem, UT	$44K	$59K	$80K	98	4.85%
Nampa, ID	$44K	$59K	$80K	98	5.8%
Billings, MT	$44K	$59K	$80K	98	6.75%
Lewiston, ME	$44K	$59K	$80K	98	7.15%
Fort Worth, TX	$43K	$58K	$79K	93	None ✓
Irving, TX	$43K	$58K	$79K	97	None ✓
Reno, NV	$43K	$58K	$79K	108	None ✓
Charleston, SC	$43K	$58K	$79K	105	6.5%
Houston, TX	$43K	$57K	$78K	91	None ✓
Arlington, TX	$43K	$57K	$78K	94	None ✓
Bakersfield, CA	$43K	$57K	$78K	95	9.3%
Aurora, IL	$43K	$57K	$78K	95	4.95%
Glendale, AZ	$43K	$57K	$78K	95	2.5%
Norfolk, VA	$43K	$57K	$78K	95	5.75%
Newport News, VA	$43K	$57K	$78K	95	5.75%
Pittsburgh, PA	$43K	$57K	$78K	90	3.07%
Allentown, PA	$43K	$57K	$78K	95	3.07%
Madison, WI	$43K	$57K	$78K	102	5.3%
North Charleston, SC	$43K	$57K	$78K	95	6.5%
Mesa, AZ	$42K	$56K	$77K	98	2.5%
Richmond, VA	$42K	$56K	$77K	98	5.75%
Columbus, OH	$42K	$56K	$77K	90	3.99%
Garland, TX	$41K	$55K	$75K	91	None ✓
Midland, TX	$41K	$55K	$75K	92	None ✓
Jacksonville, FL	$41K	$55K	$75K	93	None ✓
Colorado Springs, CO	$41K	$55K	$75K	102	4.55%
Athens, GA	$41K	$55K	$75K	92	5.75%
Virginia Beach, VA	$41K	$55K	$75K	98	5.75%
Cincinnati, OH	$41K	$55K	$75K	88	3.99%
Kansas City, MO	$41K	$55K	$75K	90	5.3%
Duluth, MN	$41K	$55K	$75K	92	6.8%
Greenville, SC	$41K	$55K	$75K	92	6.5%
New Orleans, LA	$41K	$55K	$75K	92	6%
Cheyenne, WY	$41K	$55K	$75K	92	None ✓
San Antonio, TX	$41K	$54K	$74K	87	None ✓
Grand Prairie, TX	$41K	$54K	$74K	90	None ✓
Fresno, CA	$41K	$54K	$74K	102	9.3%
Rochester, NY	$41K	$54K	$74K	90	6.85%
Tallahassee, FL	$41K	$54K	$74K	90	None ✓
Joliet, IL	$41K	$54K	$74K	90	4.95%
Detroit, MI	$41K	$54K	$74K	82	4.25%
Sterling Heights, MI	$41K	$54K	$74K	90	4.25%
St. Louis, MO	$41K	$54K	$74K	86	5.3%
Indianapolis, IN	$41K	$54K	$74K	88	3.23%
Milwaukee, WI	$41K	$54K	$74K	90	5.3%
Kenosha, WI	$41K	$54K	$74K	90	5.3%
Fargo, ND	$41K	$54K	$74K	90	2.5%
Pasadena, TX	$40K	$53K	$72K	88	None ✓
Mesquite, TX	$40K	$53K	$72K	88	None ✓
Buffalo, NY	$40K	$53K	$72K	88	6.85%
Syracuse, NY	$40K	$53K	$72K	88	6.85%
Gainesville, FL	$40K	$53K	$72K	88	None ✓
Savannah, GA	$40K	$53K	$72K	92	5.75%
Greensboro, NC	$40K	$53K	$72K	88	4.75%
Chattanooga, TN	$40K	$53K	$72K	88	None ✓
Green Bay, WI	$40K	$53K	$72K	88	5.3%
Louisville, KY	$40K	$53K	$72K	85	5%
Lexington, KY	$40K	$53K	$72K	88	5%
Huntsville, AL	$40K	$53K	$72K	88	5%
Great Falls, MT	$40K	$53K	$72K	88	6.75%
Casper, WY	$40K	$53K	$72K	88	None ✓
Bismarck, ND	$40K	$53K	$72K	88	2.5%
Sioux Falls, SD	$40K	$53K	$72K	88	None ✓
Rapid City, SD	$40K	$53K	$72K	88	None ✓
Spokane, WA	$39K	$52K	$71K	95	None ✓
Cleveland, OH	$39K	$52K	$71K	82	3.99%
Grand Rapids, MI	$39K	$52K	$71K	90	4.25%
Des Moines, IA	$39K	$52K	$71K	88	4.82%
Omaha, NE	$39K	$52K	$71K	88	5.84%
Corpus Christi, TX	$38K	$51K	$70K	84	None ✓
Beaumont, TX	$38K	$51K	$70K	85	None ✓
Odessa, TX	$38K	$51K	$70K	85	None ✓
Tyler, TX	$38K	$51K	$70K	85	None ✓
Tucson, AZ	$38K	$51K	$70K	90	2.5%
Winston-Salem, NC	$38K	$51K	$70K	85	4.75%
Memphis, TN	$38K	$51K	$70K	82	None ✓
Warren, MI	$38K	$51K	$70K	85	4.25%
Lansing, MI	$38K	$51K	$70K	85	4.25%
Independence, MO	$38K	$51K	$70K	85	5.3%
Lafayette, LA	$38K	$51K	$70K	85	6%
Cedar Rapids, IA	$38K	$51K	$70K	85	4.82%
Kansas City, KS	$38K	$51K	$70K	85	5.7%
Lincoln, NE	$38K	$51K	$70K	85	5.84%
Albuquerque, NM	$38K	$51K	$70K	88	5.9%
Rio Rancho, NM	$38K	$51K	$70K	85	5.9%
Fayetteville, AR	$38K	$51K	$70K	85	4.9%
Knoxville, TN	$38K	$50K	$69K	85	None ✓
Birmingham, AL	$38K	$50K	$69K	82	5%
Columbia, SC	$38K	$50K	$69K	88	6.5%
Oklahoma City, OK	$38K	$50K	$69K	82	4.75%
Baton Rouge, LA	$38K	$50K	$69K	88	6%
El Paso, TX	$37K	$49K	$67K	82	None ✓
Amarillo, TX	$37K	$49K	$67K	82	None ✓
Waco, TX	$37K	$49K	$67K	82	None ✓
Pueblo, CO	$37K	$49K	$67K	82	4.55%
Columbus, GA	$37K	$49K	$67K	82	5.75%
Augusta, GA	$37K	$49K	$67K	82	5.75%
Fayetteville, NC	$37K	$49K	$67K	82	4.75%
Clarksville, TN	$37K	$49K	$67K	82	None ✓
South Bend, IN	$37K	$49K	$67K	82	3.23%
Mobile, AL	$37K	$49K	$67K	82	5%
Tulsa, OK	$37K	$49K	$67K	80	4.75%
Broken Arrow, OK	$37K	$49K	$67K	82	4.75%
Davenport, IA	$37K	$49K	$67K	82	4.82%
Wichita, KS	$37K	$49K	$67K	82	5.7%
Lubbock, TX	$36K	$48K	$66K	78	None ✓
Killeen, TX	$36K	$48K	$66K	80	None ✓
Rockford, IL	$36K	$48K	$66K	80	4.95%
Macon, GA	$36K	$48K	$66K	80	5.75%
Akron, OH	$36K	$48K	$66K	80	3.99%
Dayton, OH	$36K	$48K	$66K	80	3.99%
Erie, PA	$36K	$48K	$66K	80	3.07%
Springfield, MO	$36K	$48K	$66K	80	5.3%
Fort Wayne, IN	$36K	$48K	$66K	80	3.23%
Bowling Green, KY	$36K	$48K	$66K	80	5%
Montgomery, AL	$36K	$48K	$66K	80	5%
Norman, OK	$36K	$48K	$66K	80	4.75%
Las Cruces, NM	$36K	$48K	$66K	80	5.9%
Gulfport, MS	$36K	$48K	$66K	80	5%
Little Rock, AR	$36K	$48K	$66K	82	4.9%
Abilene, TX	$35K	$47K	$64K	78	None ✓
Toledo, OH	$35K	$47K	$64K	78	3.99%
Evansville, IN	$35K	$47K	$64K	78	3.23%
Shreveport, LA	$35K	$47K	$64K	78	6%
Jackson, MS	$35K	$47K	$64K	78	5%
Charleston, WV	$35K	$47K	$64K	78	6.5%
Laredo, TX	$34K	$45K	$62K	76	None ✓
Brownsville, TX	$34K	$45K	$62K	75	None ✓
Fort Smith, AR	$34K	$45K	$62K	75	4.9%
Huntington, WV	$34K	$45K	$62K	75	6.5%

COL-adjusted: where does your salary go furthest?

A $60K Social Media Manager salary in Houston (COL 91, no tax) has significantly more purchasing power than the same salary in San Francisco (COL 224, 9.3% state tax). Use our calculator to see the real numbers.

Try COL Calculator →

Social Media Manager Salary Guide (2026)

The national median salary for a Social Media Manager is $60,000 per year. Entry-level positions typically start at $45,000, while experienced professionals in the top 25% earn $82,000 or more. The highest-paid 10% of Social Media Managers nationally earn $110,000+.

Education and requirements

Bachelor's in Marketing or Communications. This role is 72% remote-eligible nationally, which significantly expands the geographic job market for workers in lower cost-of-living cities.

Salary growth outlook

Social Media Manager compensation is growing at 6.5% annually, well above the national average wage growth rate. Demand for qualified Social Media Managers significantly outpaces supply in most major metros.

Social Media Manager Salaryby City (2026)