Marketing50% remote-eligible+5% YoY growth
VP of Marketing Salary
by City (2026)
Own marketing strategy, brand, and demand generation at the executive level. National median: $228K/year. See how your city compares.
National median
$228K
Top 10% earn
$380K
Entry level
$175K
Salary growth
+5%/yr
VP of Marketing salary by city
Sorted by median salary| City | Entry | Median | Senior | COL | Tax |
|---|---|---|---|---|---|
| New York City, NY | $327K | $426K | $552K | 187 | 6.85% |
| Cambridge, MA | $324K | $422K | $546K | 185 | 5% |
| Pearl City, HI | $324K | $422K | $546K | 185 | 11% |
| Bellevue, WA | $306K | $399K | $516K | 175 | None ✓ |
| Irvine, CA | $301K | $392K | $507K | 172 | 9.3% |
| Yonkers, NY | $289K | $376K | $487K | 165 | 6.85% |
| Bethesda, MD | $289K | $376K | $487K | 165 | 5.75% |
| Kirkland, WA | $284K | $369K | $478K | 162 | None ✓ |
| Stamford, CT | $277K | $360K | $466K | 158 | 6.99% |
| Hilo, HI | $271K | $353K | $457K | 155 | 11% |
| San Francisco, CA | $263K | $342K | $443K | 224 | 9.3% |
| Santa Ana, CA | $263K | $342K | $443K | 150 | 9.3% |
| Anaheim, CA | $259K | $337K | $437K | 148 | 9.3% |
| Rockville, MD | $259K | $337K | $437K | 148 | 5.75% |
| San Jose, CA | $254K | $331K | $428K | 210 | 9.3% |
| Alexandria, VA | $254K | $331K | $428K | 145 | 5.75% |
| Elizabeth, NJ | $254K | $331K | $428K | 145 | 10.75% |
| Paterson, NJ | $245K | $319K | $413K | 140 | 10.75% |
| Oakland, CA | $241K | $315K | $407K | 185 | 9.3% |
| Chula Vista, CA | $241K | $315K | $407K | 138 | 9.3% |
| Washington, DC | $241K | $315K | $407K | 152 | 8.5% |
| Edison, NJ | $241K | $315K | $407K | 138 | 10.75% |
| Fairbanks, AK | $241K | $315K | $407K | 138 | None ✓ |
| Jersey City, NJ | $236K | $308K | $398K | 162 | 10.75% |
| Los Angeles, CA | $228K | $296K | $384K | 163 | 9.3% |
| Seattle, WA | $228K | $296K | $384K | 150 | None ✓ |
| Boston, MA | $228K | $296K | $384K | 162 | 5% |
| Arlington, VA | $228K | $296K | $384K | 148 | 5.75% |
| Newark, NJ | $224K | $292K | $378K | 155 | 10.75% |
| San Diego, CA | $219K | $285K | $369K | 148 | 9.3% |
| Long Beach, CA | $214K | $278K | $360K | 155 | 9.3% |
| New Haven, CT | $214K | $278K | $360K | 122 | 6.99% |
| Nashua, NH | $210K | $274K | $354K | 120 | None ✓ |
| Frisco, TX | $207K | $269K | $348K | 118 | None ✓ |
| Sacramento, CA | $207K | $269K | $348K | 128 | 9.3% |
| Riverside, CA | $207K | $269K | $348K | 118 | 9.3% |
| Naperville, IL | $207K | $269K | $348K | 118 | 4.95% |
| Vancouver, WA | $207K | $269K | $348K | 118 | None ✓ |
| Lowell, MA | $207K | $269K | $348K | 118 | 5% |
| Portland, OR | $207K | $269K | $348K | 130 | 9.9% |
| Gresham, OR | $207K | $269K | $348K | 118 | 9.9% |
| Bridgeport, CT | $207K | $269K | $348K | 118 | 6.99% |
| Manchester, NH | $207K | $269K | $348K | 118 | None ✓ |
| Burlington, VT | $207K | $269K | $348K | 118 | 6.6% |
| Providence, RI | $207K | $269K | $348K | 118 | 5.99% |
| Austin, TX | $201K | $262K | $339K | 110 | None ✓ |
| Hialeah, FL | $201K | $262K | $339K | 115 | None ✓ |
| Hollywood, FL | $201K | $262K | $339K | 115 | None ✓ |
| Chicago, IL | $201K | $262K | $339K | 107 | 4.95% |
| Scottsdale, AZ | $201K | $262K | $339K | 118 | 2.5% |
| Denver, CO | $201K | $262K | $339K | 118 | 4.55% |
| Lakewood, CO | $201K | $262K | $339K | 115 | 4.55% |
| Ann Arbor, MI | $201K | $262K | $339K | 115 | 4.25% |
| Frederick, MD | $201K | $262K | $339K | 115 | 5.75% |
| Portland, ME | $201K | $262K | $339K | 115 | 7.15% |
| Concord, NH | $201K | $262K | $339K | 115 | None ✓ |
| Warwick, RI | $201K | $262K | $339K | 115 | 5.99% |
| Miami, FL | $196K | $255K | $330K | 123 | None ✓ |
| Pembroke Pines, FL | $196K | $255K | $330K | 112 | None ✓ |
| Tacoma, WA | $196K | $255K | $330K | 128 | None ✓ |
| Fort Collins, CO | $196K | $255K | $330K | 112 | 4.55% |
| Worcester, MA | $196K | $255K | $330K | 120 | 5% |
| Cary, NC | $196K | $255K | $330K | 112 | 4.75% |
| Philadelphia, PA | $196K | $255K | $330K | 110 | 3.07% |
| Baltimore, MD | $196K | $255K | $330K | 115 | 5.75% |
| Honolulu, HI | $196K | $255K | $330K | 192 | 11% |
| Dallas, TX | $193K | $251K | $325K | 96 | None ✓ |
| Plano, TX | $193K | $251K | $325K | 105 | None ✓ |
| Atlanta, GA | $193K | $251K | $325K | 99 | 5.75% |
| Minneapolis, MN | $193K | $251K | $325K | 106 | 6.8% |
| Eugene, OR | $193K | $251K | $325K | 110 | 9.9% |
| Salt Lake City, UT | $193K | $251K | $325K | 105 | 4.85% |
| Hartford, CT | $193K | $251K | $325K | 118 | 6.99% |
| McKinney, TX | $189K | $246K | $319K | 108 | None ✓ |
| Round Rock, TX | $189K | $246K | $319K | 108 | None ✓ |
| Fort Lauderdale, FL | $189K | $246K | $319K | 118 | None ✓ |
| Gilbert, AZ | $189K | $246K | $319K | 108 | 2.5% |
| Tempe, AZ | $189K | $246K | $319K | 108 | 2.5% |
| Aurora, CO | $189K | $246K | $319K | 112 | 4.55% |
| Thornton, CO | $189K | $246K | $319K | 108 | 4.55% |
| Raleigh, NC | $189K | $246K | $319K | 102 | 4.75% |
| Durham, NC | $189K | $246K | $319K | 100 | 4.75% |
| St. Paul, MN | $189K | $246K | $319K | 104 | 6.8% |
| Boise, ID | $189K | $246K | $319K | 108 | 5.8% |
| Wilmington, DE | $189K | $246K | $319K | 108 | 6.6% |
| Anchorage, AK | $189K | $246K | $319K | 128 | None ✓ |
| Irving, TX | $184K | $239K | $310K | 97 | None ✓ |
| Stockton, CA | $184K | $239K | $310K | 105 | 9.3% |
| Tampa, FL | $184K | $239K | $310K | 102 | None ✓ |
| Phoenix, AZ | $184K | $239K | $310K | 100 | 2.5% |
| Chandler, AZ | $184K | $239K | $310K | 105 | 2.5% |
| Springfield, MA | $184K | $239K | $310K | 105 | 5% |
| Charlotte, NC | $184K | $239K | $310K | 100 | 4.75% |
| Nashville, TN | $184K | $239K | $310K | 102 | None ✓ |
| Salem, OR | $184K | $239K | $310K | 105 | 9.9% |
| Henderson, NV | $184K | $239K | $310K | 105 | None ✓ |
| Provo, UT | $184K | $239K | $310K | 100 | 4.85% |
| Meridian, ID | $184K | $239K | $310K | 105 | 5.8% |
| Houston, TX | $182K | $237K | $307K | 91 | None ✓ |
| Fort Worth, TX | $179K | $233K | $301K | 93 | None ✓ |
| Carrollton, TX | $179K | $233K | $301K | 102 | None ✓ |
| Orlando, FL | $179K | $233K | $301K | 100 | None ✓ |
| Reno, NV | $179K | $233K | $301K | 108 | None ✓ |
| Missoula, MT | $179K | $233K | $301K | 102 | 6.75% |
| Arlington, TX | $175K | $228K | $295K | 94 | None ✓ |
| Garland, TX | $175K | $228K | $295K | 91 | None ✓ |
| Denton, TX | $175K | $228K | $295K | 100 | None ✓ |
| San Bernardino, CA | $175K | $228K | $295K | 100 | 9.3% |
| St. Petersburg, FL | $175K | $228K | $295K | 105 | None ✓ |
| Cape Coral, FL | $175K | $228K | $295K | 100 | None ✓ |
| Mesa, AZ | $175K | $228K | $295K | 98 | 2.5% |
| Peoria, AZ | $175K | $228K | $295K | 100 | 2.5% |
| Richmond, VA | $175K | $228K | $295K | 98 | 5.75% |
| Columbus, OH | $175K | $228K | $295K | 90 | 3.99% |
| Pittsburgh, PA | $175K | $228K | $295K | 90 | 3.07% |
| Rochester, MN | $175K | $228K | $295K | 100 | 6.8% |
| Las Vegas, NV | $175K | $228K | $295K | 102 | None ✓ |
| West Jordan, UT | $175K | $228K | $295K | 100 | 4.85% |
| Charleston, SC | $175K | $228K | $295K | 105 | 6.5% |
| Overland Park, KS | $175K | $228K | $295K | 100 | 5.7% |
| Dover, DE | $175K | $228K | $295K | 100 | 6.6% |
| Albany, NY | $172K | $223K | $289K | 98 | 6.85% |
| Port St. Lucie, FL | $172K | $223K | $289K | 98 | None ✓ |
| Virginia Beach, VA | $172K | $223K | $289K | 98 | 5.75% |
| Chesapeake, VA | $172K | $223K | $289K | 98 | 5.75% |
| Cincinnati, OH | $172K | $223K | $289K | 88 | 3.99% |
| Kansas City, MO | $172K | $223K | $289K | 90 | 5.3% |
| Madison, WI | $172K | $223K | $289K | 102 | 5.3% |
| North Las Vegas, NV | $172K | $223K | $289K | 98 | None ✓ |
| West Valley City, UT | $172K | $223K | $289K | 98 | 4.85% |
| Orem, UT | $172K | $223K | $289K | 98 | 4.85% |
| Nampa, ID | $172K | $223K | $289K | 98 | 5.8% |
| Billings, MT | $172K | $223K | $289K | 98 | 6.75% |
| Lewiston, ME | $172K | $223K | $289K | 98 | 7.15% |
| Colorado Springs, CO | $168K | $219K | $283K | 102 | 4.55% |
| St. Louis, MO | $168K | $219K | $283K | 86 | 5.3% |
| Indianapolis, IN | $168K | $219K | $283K | 88 | 3.23% |
| Milwaukee, WI | $168K | $219K | $283K | 90 | 5.3% |
| Huntsville, AL | $168K | $219K | $283K | 88 | 5% |
| Fresno, CA | $166K | $217K | $280K | 102 | 9.3% |
| Bakersfield, CA | $166K | $217K | $280K | 95 | 9.3% |
| Rochester, NY | $166K | $217K | $280K | 90 | 6.85% |
| Jacksonville, FL | $166K | $217K | $280K | 93 | None ✓ |
| Aurora, IL | $166K | $217K | $280K | 95 | 4.95% |
| Glendale, AZ | $166K | $217K | $280K | 95 | 2.5% |
| Norfolk, VA | $166K | $217K | $280K | 95 | 5.75% |
| Newport News, VA | $166K | $217K | $280K | 95 | 5.75% |
| Detroit, MI | $166K | $217K | $280K | 82 | 4.25% |
| Allentown, PA | $166K | $217K | $280K | 95 | 3.07% |
| North Charleston, SC | $166K | $217K | $280K | 95 | 6.5% |
| Des Moines, IA | $166K | $217K | $280K | 88 | 4.82% |
| San Antonio, TX | $163K | $212K | $274K | 87 | None ✓ |
| Midland, TX | $161K | $210K | $271K | 92 | None ✓ |
| Buffalo, NY | $161K | $210K | $271K | 88 | 6.85% |
| Athens, GA | $161K | $210K | $271K | 92 | 5.75% |
| Duluth, MN | $161K | $210K | $271K | 92 | 6.8% |
| Louisville, KY | $161K | $210K | $271K | 85 | 5% |
| Greenville, SC | $161K | $210K | $271K | 92 | 6.5% |
| Omaha, NE | $161K | $210K | $271K | 88 | 5.84% |
| Cheyenne, WY | $161K | $210K | $271K | 92 | None ✓ |
| Grand Prairie, TX | $158K | $205K | $266K | 90 | None ✓ |
| Tallahassee, FL | $158K | $205K | $266K | 90 | None ✓ |
| Joliet, IL | $158K | $205K | $266K | 90 | 4.95% |
| Spokane, WA | $158K | $205K | $266K | 95 | None ✓ |
| Cleveland, OH | $158K | $205K | $266K | 82 | 3.99% |
| Grand Rapids, MI | $158K | $205K | $266K | 90 | 4.25% |
| Sterling Heights, MI | $158K | $205K | $266K | 90 | 4.25% |
| Kenosha, WI | $158K | $205K | $266K | 90 | 5.3% |
| New Orleans, LA | $158K | $205K | $266K | 92 | 6% |
| Fargo, ND | $158K | $205K | $266K | 90 | 2.5% |
| Corpus Christi, TX | $154K | $201K | $260K | 84 | None ✓ |
| Pasadena, TX | $154K | $201K | $260K | 88 | None ✓ |
| Mesquite, TX | $154K | $201K | $260K | 88 | None ✓ |
| Syracuse, NY | $154K | $201K | $260K | 88 | 6.85% |
| Gainesville, FL | $154K | $201K | $260K | 88 | None ✓ |
| Tucson, AZ | $154K | $201K | $260K | 90 | 2.5% |
| Savannah, GA | $154K | $201K | $260K | 92 | 5.75% |
| Greensboro, NC | $154K | $201K | $260K | 88 | 4.75% |
| Memphis, TN | $154K | $201K | $260K | 82 | None ✓ |
| Knoxville, TN | $154K | $201K | $260K | 85 | None ✓ |
| Chattanooga, TN | $154K | $201K | $260K | 88 | None ✓ |
| Green Bay, WI | $154K | $201K | $260K | 88 | 5.3% |
| Lexington, KY | $154K | $201K | $260K | 88 | 5% |
| Birmingham, AL | $154K | $201K | $260K | 82 | 5% |
| Columbia, SC | $154K | $201K | $260K | 88 | 6.5% |
| Oklahoma City, OK | $154K | $201K | $260K | 82 | 4.75% |
| Baton Rouge, LA | $154K | $201K | $260K | 88 | 6% |
| Albuquerque, NM | $154K | $201K | $260K | 88 | 5.9% |
| Great Falls, MT | $154K | $201K | $260K | 88 | 6.75% |
| Casper, WY | $154K | $201K | $260K | 88 | None ✓ |
| Bismarck, ND | $154K | $201K | $260K | 88 | 2.5% |
| Sioux Falls, SD | $154K | $201K | $260K | 88 | None ✓ |
| Rapid City, SD | $154K | $201K | $260K | 88 | None ✓ |
| Tulsa, OK | $151K | $196K | $254K | 80 | 4.75% |
| El Paso, TX | $149K | $194K | $251K | 82 | None ✓ |
| Beaumont, TX | $149K | $194K | $251K | 85 | None ✓ |
| Odessa, TX | $149K | $194K | $251K | 85 | None ✓ |
| Tyler, TX | $149K | $194K | $251K | 85 | None ✓ |
| Winston-Salem, NC | $149K | $194K | $251K | 85 | 4.75% |
| Warren, MI | $149K | $194K | $251K | 85 | 4.25% |
| Lansing, MI | $149K | $194K | $251K | 85 | 4.25% |
| Independence, MO | $149K | $194K | $251K | 85 | 5.3% |
| Lafayette, LA | $149K | $194K | $251K | 85 | 6% |
| Cedar Rapids, IA | $149K | $194K | $251K | 85 | 4.82% |
| Wichita, KS | $149K | $194K | $251K | 82 | 5.7% |
| Kansas City, KS | $149K | $194K | $251K | 85 | 5.7% |
| Lincoln, NE | $149K | $194K | $251K | 85 | 5.84% |
| Rio Rancho, NM | $149K | $194K | $251K | 85 | 5.9% |
| Fayetteville, AR | $149K | $194K | $251K | 85 | 4.9% |
| Lubbock, TX | $144K | $187K | $242K | 78 | None ✓ |
| Amarillo, TX | $144K | $187K | $242K | 82 | None ✓ |
| Waco, TX | $144K | $187K | $242K | 82 | None ✓ |
| Pueblo, CO | $144K | $187K | $242K | 82 | 4.55% |
| Columbus, GA | $144K | $187K | $242K | 82 | 5.75% |
| Augusta, GA | $144K | $187K | $242K | 82 | 5.75% |
| Fayetteville, NC | $144K | $187K | $242K | 82 | 4.75% |
| Clarksville, TN | $144K | $187K | $242K | 82 | None ✓ |
| South Bend, IN | $144K | $187K | $242K | 82 | 3.23% |
| Mobile, AL | $144K | $187K | $242K | 82 | 5% |
| Broken Arrow, OK | $144K | $187K | $242K | 82 | 4.75% |
| Davenport, IA | $144K | $187K | $242K | 82 | 4.82% |
| Little Rock, AR | $144K | $187K | $242K | 82 | 4.9% |
| Killeen, TX | $140K | $182K | $236K | 80 | None ✓ |
| Rockford, IL | $140K | $182K | $236K | 80 | 4.95% |
| Macon, GA | $140K | $182K | $236K | 80 | 5.75% |
| Akron, OH | $140K | $182K | $236K | 80 | 3.99% |
| Dayton, OH | $140K | $182K | $236K | 80 | 3.99% |
| Erie, PA | $140K | $182K | $236K | 80 | 3.07% |
| Springfield, MO | $140K | $182K | $236K | 80 | 5.3% |
| Fort Wayne, IN | $140K | $182K | $236K | 80 | 3.23% |
| Bowling Green, KY | $140K | $182K | $236K | 80 | 5% |
| Montgomery, AL | $140K | $182K | $236K | 80 | 5% |
| Norman, OK | $140K | $182K | $236K | 80 | 4.75% |
| Las Cruces, NM | $140K | $182K | $236K | 80 | 5.9% |
| Gulfport, MS | $140K | $182K | $236K | 80 | 5% |
| Laredo, TX | $137K | $178K | $230K | 76 | None ✓ |
| Abilene, TX | $137K | $178K | $230K | 78 | None ✓ |
| Toledo, OH | $137K | $178K | $230K | 78 | 3.99% |
| Evansville, IN | $137K | $178K | $230K | 78 | 3.23% |
| Shreveport, LA | $137K | $178K | $230K | 78 | 6% |
| Jackson, MS | $137K | $178K | $230K | 78 | 5% |
| Charleston, WV | $137K | $178K | $230K | 78 | 6.5% |
| Brownsville, TX | $131K | $171K | $221K | 75 | None ✓ |
| Fort Smith, AR | $131K | $171K | $221K | 75 | 4.9% |
| Huntington, WV | $131K | $171K | $221K | 75 | 6.5% |
COL-adjusted: where does your salary go furthest?
A $228K VP of Marketing salary in Houston (COL 91, no tax) has significantly more purchasing power than the same salary in San Francisco (COL 224, 9.3% state tax). Use our calculator to see the real numbers.
Try COL Calculator →VP of Marketing Salary Guide (2026)
The national median salary for a VP of Marketing is $228,000 per year. Entry-level positions typically start at $175,000, while experienced professionals in the top 25% earn $295,000 or more. The highest-paid 10% of VP of Marketings nationally earn $380,000+.
Education and requirements
Bachelor's in Marketing; MBA preferred; 15+ years. This role is 50% remote-eligible nationally, which significantly expands the geographic job market for workers in lower cost-of-living cities.
Salary growth outlook
VP of Marketing compensation is growing at 5% annually, well above the national average wage growth rate.